Visual Hierarchy

5 Visual Hierarchy Design Principles to Make Your Design Bold and Engaging

in Knowledgebase on March 13, 2020

The tyro designers may get overwhelmed by hearing the term visual hierarchy design. But, it’s nothing to be scared of. In simple words, it’s a combination of natural human traits with modern design principles.

Also, it’s an exciting topic. The goal of visual hierarchy design is to make your design clutter-free, eye-soothing, and more interactive. Hooking up user’s attention is easily attainable by following this method.

Let’s delve into the post to get enlightened on this subject matter.

Visual hierarchy design

Visual-hierarchy-design
Visual-hierarchy-design

Visual hierarchy can simply be defined as a method of presenting elements based on their weights. It’s a collection of some well-defined principles, acquired by the designers with their years of research and experience. Therefore, it helps designers to set the ordering of objects. By implementing those rules, you can visually describe which element is the most important and which comes next.

Have a quick look at how visual hierarchy comes handy on a successful project.

  • It helps to achieve the best aesthetical presentation
  • Dictates users where to start and what to follow
  • Makes the design free from garbage and gives it a minimal look
  • It also assists in your effort to create a brand

Size matters. Really

Size matters
Size matters

In the world of prolific design, every designer should aim for the correct size. The bigger, the greater. Also, you should not break the law of nature by showing the less important thing in the broader size placing next to a small thing.

Know the natural flow

Know the natural flow
Know the natural flow

What is it, you may ask? Human eyes start reading from left and go to the right and then below-left. What message does this rule give you? Keep the most important object on the left, at the beginning.

Take care of the typography

Take care of the typography
Take care of the typography

When choosing the fonts, make sure the bold one is selected for the most crucial text (title or H1). Followed by the most prominent text, add one by one. Keep a connection between the fonts chosen for different sections. Try not to use multiple fonts in a project as it reduces readability. Read more about Typography

Be selective with the color selection

color selection
Color selection

You can separate your message by changing the color. Bright colors mean these are more important than the light colors. What happens when you make a word bold out of a few sentences? The same thing goes with color and contrast.

Rule of thirds

Rule of thirds
Rule of thirds

Think of a grid that is divided into three parts. If you place the focal point of any object in the third position, more balance will be created. Again, if you can follow this rule and keep the text and images in the right spot, the visual experience will be more exceptional.

Don’t forget to add negative space

negative space
negative space

Be positive in your life, but add negativity in your design. Lol. The negative space is the empty parts of your design blocks. They just don’t create void, but they offer some breathing options. At first look, the empty space may seem unnecessary to you, but they create importance around the main object.

Create leading lines

For starter, these are not literally leading lines. It’s just a trick to dictate your readers where to go and which way. While designing, just draw an imaginary line and place things in accordance with their significance.

Conclusion

Not only visual hierarchy makes your design look enticing, but it has a direct impression on user experience. After implementing the right methods, you can achieve more conversion and extended browsing time by the users. You’ll show the way human eyes are accustomed to seeing so they never feel deserted. You’d rather create a bond with your audience and your design.

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